I've been testing BigSpy for months now, and after trying dozens of ad intelligence tools, I wanted to share a comprehensive BigSpy review of my honest experience with this platform.
If you're into affiliate marketing, dropshipping, or media buying, you've probably heard the hype. But does it actually deliver, or is it just hype? Let me break it down.
BigSpy is an ad spy tool that tracks over 1 billion advertisements across 9 major platforms including Facebook, Instagram, TikTok, YouTube, and more.
I've used it to find winning ad creatives, spy on competitors, and scale my campaigns – and I'll tell you everything you need to know.
What Is BigSpy? 🤔
BigSpy launched back in 2018 and has quickly become one of the most popular Facebook ad spy tools in the market. It's basically a massive ad library that collects and analyses around 500,000 fresh ads daily from multiple social networks.
What makes it special is the sheer scale – we're talking about over 1 billion ad creatives spanning 71 countries and 23 languages.
No matter if you're running ecommerce ads, promoting affiliate offers, or doing product research for dropshipping, BigSpy gives you proper insights into what's actually working.
The platform covers these major channels:
Plus, it tracks ads from 40 ecommerce sites like Shopify and Amazon, which is brilliant for product research.
Key Features That Actually Matter 💪
Massive Ad Database
The database is genuinely huge. I'm talking about over 1 billion ads that get updated daily. When I search for ads in my niche, I get thousands of results within seconds.
What I love is that BigSpy doesn't just show you random ads – it categorises everything properly. You can filter by industry (ecommerce, gaming, apps), which saves tons of time when doing competitor research.
Advanced Search & Filtering System
This is where BigSpy really shines. The filtering options are mental – you can narrow down millions of ads using these filters:
I particularly rate the exclusion filter – you can exclude certain keywords to remove irrelevant ads from your search results. Proper time-saver.
Competitor Analysis Tools
BigSpy lets you track competitor ads in real-time. You can save ads to collections, monitor specific advertisers, and even track Facebook pages.
The ad page analysis shows you:
I've used this to reverse-engineer successful campaigns in my niche. It's like having a backstage pass to your competitors' ad strategies.
Top Charts Feature
The Top Charts section is brilliant for finding winning ads quickly. It shows you the best-performing ads across platforms based on actual engagement data.
You can filter top ads by:
According to BigSpy's data, brands like BulkSupplements.com and Casetify are crushing it with 38M and 35M impressions respectively.
Landing Page Analysis
This feature is a game-changer for conversion optimisation. BigSpy shows you the landing pages behind successful ads, which helps you understand the entire sales funnel.
You can analyse:
I've nicked ideas from high-performing landing pages to improve my own conversion rates. No shame in learning from winners.
AI Prompt Generator & AI Tools 🤖
BigSpy has recently added AI-powered tools to help marketers create better ad copy and content. The AI prompt generator is a game-changer for anyone struggling with creative blocks.
Here's what makes BigSpy's AI tools stand out:
AI Prompt Creation –
Generate detailed prompts for various AI tools like ChatGPT to create ad copy, product descriptions, and marketing content.
The tool understands advertising context, which means you get prompts specifically tailored for conversion-focused copy.
Ad Copy Generation –
Use AI to generate multiple variations of ad headlines, descriptions, and CTAs based on successful patterns from the BigSpy database.
It's like having a copywriter who's analysed billions of ads.
Creative Brainstorming –
When you're stuck for ideas, the AI tools suggest angles and hooks based on what's currently working in your niche.
I've used this to come up with fresh angles for tired offers.
The AI integration saves me hours each week. Instead of manually analysing top ads and trying to figure out what makes them work, the AI extracts winning patterns and helps me adapt them to my campaigns.
⭐ Creative Library
BigSpy curates daily selections of top-quality ads and trending creatives. This is perfect when you're stuck for creative inspiration or need fresh angles for your campaigns.
The library updates constantly, so you're always seeing what's working right now – not last month's trends.
How I Use BigSpy for Affiliate Marketing 📊
As an affiliate marketer, here's my actual workflow with BigSpy:
🔎 Step 1: Niche Research – Searching keywords related to affiliate offers and filtering by high engagement highlights which angles resonate best with audiences.
💻 Step 2: Competitor Tracking – Identifying top affiliates in the niche and monitoring their ad schedules, creative formats, and landing pages provides valuable insights.
⭐ Step 3: Creative Analysis – Downloading winning ad creatives and analysing their components such as hooks, offers, and visual styles helps refine new campaigns.
🚦 Step 4: Campaign Testing – Adapting successful ad patterns for testing different elements ensures better optimisation for specific traffic sources.
The ability to see estimated ad costs and order volumes helps me calculate potential ROI before launching campaigns.
BigSpy Pricing Plans At a Glance 💰
BigSpy offers several pricing tiers to fit different budgets and needs. Here's the complete breakdown:
| Plan | Monthly Price | Key Features |
|---|---|---|
| Free Plan | $0 | 5 daily queries, 20 daily downloads, Facebook ads only, 3 industry switches per month |
| Basic Plan | $9 | 20 daily queries, Facebook & Instagram access, 25 ad tracking slots, 25 daily downloads, limited ad analysis |
| Pro Plan | $99 | All 9 platforms, unlimited queries, 250 ad tracking, 250 daily downloads, landing page insights, demographics analysis, online support |
| Group Plan | $249 | Everything in Pro, 5 team seats, collaborative features, shared collections |
| Enterprise Plan | $3000+/year | Unlimited everything, 100 Facebook page tracking, API access, dedicated support, custom features |
Pro Tip: BigSpy offers a 3-day trial for just $1 on the Pro plan. You get full access to test all features before committing to the monthly subscription.
Annual plans save you serious money – the Pro plan drops to $69/month when paid yearly (instead of $99). That's a proper 30% discount.
Compared to competitors like AdPlexity ($149/month) and AdSpy ($149/month), BigSpy's pricing is quite competitive, especially considering the multi-platform coverage.
Get EXTRA 20% OFF BigSpy Plans This Year
Get full ad intelligence access with extra 20% savings on BigSpy annual plans using code “AFFCOUPON” today!
Comparison with Competitors 🥊
| Feature | BigSpy | AdSpy | PowerAdSpy | AdPlexity |
|---|---|---|---|---|
| Starting Price | $9/month | $149/month | Free plan available | $149/month |
| Platforms | 9 major platforms | Facebook, Instagram | 11+ platforms | Native, Mobile, Push |
| Database Size | 1B+ ads | 84M+ ads | 6B+ ads | Millions (unspecified) |
| Daily Updates | 500K ads | Yes | Yes | Real-time |
| Free Plan | Yes (limited) | No | Yes | No |
| Landing Pages | Analysis only | Full downloads | Analysis only | Full downloads |
| Best For | Multi-channel research | Facebook specialists | Multi-platform spying | Native ads focus |
My Take: BigSpy wins on value for money and platform coverage. AdSpy is better if you only focus on Facebook and need deeper demographic filters. PowerAdSpy offers the most platforms but lacks BigSpy's database depth. AdPlexity is brilliant for native advertising but pricey.
For affiliate marketers and media buyers who run campaigns across multiple platforms, BigSpy provides the best bang for your buck.
Pros and Cons (Real Talk) ⚖️
BigSpy Pros:
BigSpy Cons:
Who Should Use BigSpy? 👥
BigSpy is perfect for:
If you're just starting out and have a tight budget, the Basic plan at $9/month gives you decent value for Facebook and Instagram research. Once you scale, upgrading to Pro unlocks the full potential.
My Final BigSpy Review Verdict 🎯
BigSpy is the best‑value ad intel tool in my stack. Massive database, cross‑platform coverage, and sensible pricing make it a no‑brainer for affiliates and media buyers.
Downsides? The free plan is basically useless and a few features need polish. But at $99/month (or $69 on annual), access to 1B+ ads across 9 platforms is, frankly, mental value.
Grab the $1 three‑day trial, stress‑test your workflow, and you’ll likely earn it back in week one with faster winning creative discovery.
Recommended Readings
